May 27, 2020

Clothing brand fights mental health stigma

Talking about your mental health is one thing, but how would you feel about wearing your diagnosis for all to see?

A Canadian clothing brand is encouraging people do just that. Wear Your Label proports to design clothing that starts a conversation about mental health, according to the brand's website.

“Our goal is to raise awareness and ultimately end the stigma,” Founder Kyle MacNevin, 22 told PEOPLE magazine. “But moreover, we want to foster community and care around an issue that is so isolating.”

MacNevin and his business partner Kayley Reed, 21, launched Wear Your Label last year, after struggling with mental illness themselves. The brand sells clothing with messages such as “Self-Care Isn’t Selfish,” “Struggle vs. Strength,” “Stressed but Well Dressed” and “Your Story Isn’t Over.”

“When you start being open about your own mental health and take ownership of your own struggles, more and more people feel comfortable sharing their story with you,” Reed told PEOPLE magazine.

In addition to raising awareness, Wear Your Label raises funds for stigma prevention, donating 10 percent of profits to mental health initiatives.



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